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Free Assessment

The Digital Garden Health Audit

Find out if your marketing is a thriving ecosystem — or a strip mine with a countdown timer.

"Most marketers are running extraction campaigns and calling it 'scaling.' This audit shows you exactly where you're bleeding — and what sustainable growth actually looks like."

⏱️ Takes 3 minutes. Results are... enlightening.

Question 1 of 12 0%

Revenue Rhythm

Question 1 of 12

How would you describe your revenue pattern?

Be honest. Your accountant already knows.

1

Feast or Famine

Huge launches followed by crickets. My nervous system is shot.

2

Mostly Launch-Dependent

Most revenue comes from 2-3 big pushes per year.

3

Mixed Model

Some evergreen, some launches. Working toward balance.

4

Steady & Sustainable

Consistent monthly revenue with strategic peaks.

Team Sustainability

Question 2 of 12

How does your team feel after a major campaign?

The truth is in their faces at the post-launch meeting.

1

Walking Dead

Everyone needs a week off. Someone always quits after big pushes.

2

Exhausted but Committed

Tired, but they'll do it again. The good ones are getting restless though.

3

Manageable Fatigue

Intense periods but reasonable recovery time built in.

4

Energized

The work is sustainable. People want to stay.

Marketing Integrity

Question 3 of 12

How much of your urgency is... manufactured?

The "only 7 spots left" when there are actually 700.

1

Mostly Fabricated

Fake countdown timers, artificial scarcity, "cart closes forever" (reopens in 3 months).

2

Industry Standard Tactics

Some manufactured scarcity. "Everyone does it."

3

Mostly Authentic

Real deadlines, real limits, occasional embellishment.

4

100% Real

Every deadline is real. Every limit is actual. My audience trusts me.

Audience Relationship

Question 4 of 12

How do you think about your email list?

Your honest first instinct.

1

Revenue Source

Leads to convert. List size = money potential.

2

Asset to Nurture

I know I should provide value, but launches always take over.

3

Community I Serve

I genuinely try to help them, even when I'm not selling.

4

Garden I'm Tending

Real relationships. They reply to my emails. We're in this together.

Content Ecosystem

Question 5 of 12

What happens to your content after you publish it?

The honest lifecycle.

1

Post and Pray

Publish, check likes, move on. Content dies within 48 hours.

2

Sporadic Repurposing

Sometimes we recycle stuff. No real system.

3

Strategic Recycling

We repurpose content across channels with a basic system.

4

Evergreen Ecosystem

Content compounds. Old pieces still drive traffic and conversions.

Acquisition Health

Question 6 of 12

If you turned off paid ads tomorrow, what happens?

The "what if Meta banned me" scenario.

1

Business Dies

90%+ of leads come from paid. No ads = no business.

2

Significant Pain

We'd survive but revenue drops 60%+.

3

Uncomfortable but Manageable

Organic channels carry meaningful weight. We'd adapt.

4

Business Continues

Strong organic, referrals, and community. Ads are accelerant, not oxygen.

Customer Relationship

Question 7 of 12

What's your repeat customer rate?

How many buyers come back for more?

1

Under 10%

Most customers are one-and-done. Constantly hunting new leads.

2

10-25%

Some repeat buyers, but acquisition is still the main game.

3

25-40%

Decent retention. Working on building more backend offers.

4

40%+

Strong repeat business. Customers become advocates.

Founder Sustainability

Question 8 of 12

How do YOU feel about your marketing right now?

Not the metrics. Your actual experience.

1

Exhausted & Resentful

I built this business to have freedom. Instead I'm a hostage to launches.

2

Grinding Through

It works but it's wearing me down. Something needs to change.

3

Mostly Good

Some rough patches but generally sustainable.

4

Energized & Aligned

I love what I do and how I do it. The business serves my life.

Offer Architecture

Question 9 of 12

How often do you create "new" offers?

New programs, new bonuses, new everything.

1

Every Launch

Constantly reinventing. New bonuses every time. Exhausting.

2

Frequently

Multiple new offers per year. Hard to keep up with delivery.

3

Strategically

Core offers are stable. New ones are intentional additions.

4

Rarely

I have signature offers that I refine and deepen over time.

Platform Risk

Question 10 of 12

How many lead sources drive your business?

Not vanity presence. Actually-producing-leads sources.

1

One Platform

Basically all eggs in one basket. If it dies, I die.

2

Two Sources

Primary channel + one backup. Still vulnerable.

3

Three-Four Sources

Diversified but still working to balance them.

4

Five+ Channels

Truly diversified. No single platform could kill me.

Systems & Data

Question 11 of 12

Do you know your numbers — really?

Not vanity metrics. The ones that predict revenue.

1

Flying Blind

I check revenue. That's about it. Data gives me anxiety.

2

Basic Tracking

I know CPL and conversion rate. Probably.

3

Solid Visibility

Dashboard with key metrics. I review weekly.

4

Decision-Ready Data

I can predict next month's revenue within 10%. Data drives decisions.

Vision & Values

Question 12 of 12

If you could wave a magic wand, what would change?

The honest answer, not the Instagram answer.

1

Everything

I'd burn it down and start over with a different model entirely.

2

The Pace

Same business, but sustainable. No more death marches.

3

The Scale

Model works, I just want to grow it thoughtfully.

4

Not Much

I'm mostly where I want to be. Optimizing, not overhauling.

0 out of 48

Your Garden Status

Calculating...

Your Garden Health by Category

Revenue Rhythm -/4

Team & Founder Sustainability -/8

Marketing Integrity -/4

Audience Relationship -/8

Acquisition Diversification -/8

Systems & Data -/4

The Uncomfortable Truth

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